How a Belief outperforms a Plan every-time

pink eggs

The word Belief remained on my tongue as I read an article about marketing. The idea being, that in selling anything from ideas to products, you start not from “what you do” but “why you do it”.

These are your belief statements. The why of what you do is your belief, and people buy into that belief. A great example is Apple computers. They make computers, yet people don’t buy an Apple computer, they buy into the belief that having their products makes them creative, and the products themselves are easy to use, beautifully designed and fun.

Start with the word Believe as your personal way of looking at the world. If you engage people with what you believe in, you tap into something very powerful.

sabbatical to do listHere’s how to begin.

  1. Write, “I believe in” at the top of a page, then,
  2. Make a list of everything and anything that completes the sentence,
  3. Keep going until you run out of ideas or the page is full.

Why for me:

Once done, your “I believe in” statements become a very powerful statement of who you are. Pick a few that moved you and say them out loud to yourself to create and gain personal empowerment.

Business Students washing up Siskontyttö-statueWhy for my company:

Go one step further. Use these powerful statements in your business for creating your unique vision and marketing statement. This is what people are buying from you; what your product stands for and why it exists. Or on the flip side, maybe you work in a company and have to deal with other employees. How does the team work together? Does motivation and cohesiveness wane at times? By looking at the question of what people believe in we may get to the root of a problem. Understanding the values in the team we may uncover answers to questions  such as: Why are we here and why are we putting in all these hours in? To gain more motivation, create ‘The belief statements’.

Why for the world:

Now for those of you that love to stretch an idea to the nth degree, let’s go even further. From a societal point of view, there almost seems like a crisis of consciousness, which essentially is a crisis of belief. What do we believe in our society?  Right now we believe the world is in rapid change, constant flux, imminent threat of terrorism and danger. This is how we believe our world is today. If we turn that around and say, we believe we are all connected, we believe we have the power of common consciousness, we believe that one person can make a difference, through social networking and exposure they can have now. If that is your belief system then you can change the world simply by saying what you believe in and gathering support from others that believe in you as well.

Martin Luther King did not say “I have a plan” He had a belief, a dream. A plan is a step-by-step action that almost no-one cares about. I have a plan does not create an emotional engagement. “I believe in” has an emotional engagement. And at a fundamental level people are emotional creatures. We are motivated by our emotional needs. We need to believe.

ah-has-in-brain-1a--richardstep-unleash-your-s...Why do it:

The word Believe is a very powerful word and how we use it and manifest in our lives can give us personal growth, personal empowerment, provide connections with people, create business success, both with the clients externally and internally with the people working for you.

Think about what you believe in. Write it out. Say it out loud. While planning is important, even more important is connecting to that inner voice that always asks “why”. I believe this simple “I believe in” exercise will move you to places that no rational plan ever could. And if you just need a little nudge here and there, be sure to send me a message by email, twitter or comment on the blog. I will respond to you because that is one of the things I believe in.

Getting Juicy

Running by Coolidge Corner

Starting. In starting anything there will always feel a resistance, an initial inertia. This is a universal principle of physics. Everything in our universe is always in motion, and to help that along there needs some sort of lubrication, conductor or magnetic field. We see this in mechanical machines, planetary bodies as well as living things. In your own body saliva, mucus, cartilage and the like help our bodies move nutrients around, to defend against infections and give a smooth range of motion. Why is it then that given these wonderful systems that when we exert ourselves whether by exercise or otherwise that we experience resistance and tension within our bodies. It’s a matter of physics.

Get past the sludge:
While I don’t purport to know very much about physics it makes sense to me that our bodies are as much susceptible to the laws of physics, nature and the universe as any other creature or thing. Just because we have a mind and can think our way out of situations doesn’t mean we are not limited by our physicality. This is what came cross my mind as I was running around the track at the park. The first few minutes feel sludgy. It’s analogous to when you pull out the “lots of pulp” O.J. from the fridge and have to shake it up before drinking. This shaking-it-up and getting past the sludge to get the juices flowing is the same with our bodies. The first few minutes of a run must get past the inertia where we feel our bodies “wake-up” and hopefully get to a state of flow.

Making Goop Gak Lourdie 7th Birthday Party Dec...

Our old ideas:
It is the same mechanism in any endeavour we do. The first tune we hum, the first bird house we build, the first painting we create, the first cake we bake. Initially it takes more energy to get over the inertia to get momentum going. The first attempts are what I call sludge. The stuff that was lying around in our head, full of old assumptions, expectations and the most obvious ideas. We don’t have our creative juices flowing and are dealing with not only learning the new task but figuring out how to make it our own. This drive to contribute and make something of our own is so ingrained and primal. Just look at children eagerly wanting to try the new crayons, the new toy or what-have-you.

seagate momentus MACBOOK PRO LEGO

Momentus ideas:
In whatever project you are engaged in, and your regular day job being one of them, you will inevitably be faced with a task, a challenge and need to come up with ideas and ways to address it. You may be solely tasked with this or more likely than not you will have collaborators whether within your regular team or from cross functional teams. What first comes to mind is brainstorming. What may be heard is, “Let’s throw out some ideas.”. However, what is unsaid and what may happen is the first idea that seems reasonable gets chosen. What happened? I thought brainstorming was thinking up many ideas, wild and crazy ideas, as many ideas as you can think up, and then think of some more ideas. Typically it’s not our inability to come up with ideas but rather our inability to let go of old ideas. Think about that for a minute. Simple techniques such as reframing and challenging assumptions are easy ways to get your mind primed to come up with new and innovative ideas.
A Brainstorming two-step:
Here’s a quick and dirty take on brainstorming.
• Reiterate the objectives and roles
• Give each member of the group post-it notes,
• Everyone writes their ideas on the post-it notes simultaneously,
• as they post it on the wall they verbalize the idea,
• Do it while moving around and standing up,
• keep going until the you have 100 ideas or the wall is full.
• Listen to others ideas and piggyback on them if you can.

Think of it as a dance, with movement and energy. The objective is to generate ideas and not to censor them. Every idea at the brainstorming stage is a potential good idea or one that could be the root of a great idea.

MixedA juicy challenge:
To test your juices, here is your challenge. Come up with 100 ideas on what to do with garbage. It may take you as little as 30 minutes or longer, just remember that the first few, ten, twenty ideas may just well be the sludge you need to get through before your brilliance can shine.

Try it, post it, share it here or on our facebook page, CR8-Infinitum