Jay Walker, founder of Priceline and curator of TEDMED, on the fuel that drives innovation.
What causes companies to be cautious, to endlessly do reviews, get approvals or wait for test market results? It’s what makes change so slow. People want to be right, to know it will work, they want certainty of a good outcome for their effort. This however, dulls experimentation, it creates conformity and does not allow people to safely express their creativity and imagination. Without imagination there can not be any innovation, or new and better way of doing things.
A look into history can provide an amusing perspective. We accept that official records exist and a person must have a death certificate to be considered dead. This process has nothing to do with the actual fact that someone is dead. Because the King was tired of hearing people were dead from the plague and could not pay their taxes, the brilliant idea came about to issue death certificates.
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