What If Clients Don’t Really Need ‘Professional Photography’?

Author’s disclaimer: This article is aimed toward commercial, business-to-business photographers. Consumer photographers may get something from it as well,

Source: petapixel.com

Wonder what photographers offer that the average Joe can’t do? It’s all in the defining what is the need. It’s really about providing visual solutions to your business needs. Tools are one thing, skill is another, and a photographer is more than one to takes a picture. 
They make a picture, creating a visual story.


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