How a Belief outperforms a Plan every-time

pink eggs

The word Belief remained on my tongue as I read an article about marketing. The idea being, that in selling anything from ideas to products, you start not from “what you do” but “why you do it”.

These are your belief statements. The why of what you do is your belief, and people buy into that belief. A great example is Apple computers. They make computers, yet people don’t buy an Apple computer, they buy into the belief that having their products makes them creative, and the products themselves are easy to use, beautifully designed and fun.

Start with the word Believe as your personal way of looking at the world. If you engage people with what you believe in, you tap into something very powerful.

sabbatical to do listHere’s how to begin.

  1. Write, “I believe in” at the top of a page, then,
  2. Make a list of everything and anything that completes the sentence,
  3. Keep going until you run out of ideas or the page is full.

Why for me:

Once done, your “I believe in” statements become a very powerful statement of who you are. Pick a few that moved you and say them out loud to yourself to create and gain personal empowerment.

Business Students washing up Siskontyttö-statueWhy for my company:

Go one step further. Use these powerful statements in your business for creating your unique vision and marketing statement. This is what people are buying from you; what your product stands for and why it exists. Or on the flip side, maybe you work in a company and have to deal with other employees. How does the team work together? Does motivation and cohesiveness wane at times? By looking at the question of what people believe in we may get to the root of a problem. Understanding the values in the team we may uncover answers to questions  such as: Why are we here and why are we putting in all these hours in? To gain more motivation, create ‘The belief statements’.

Why for the world:

Now for those of you that love to stretch an idea to the nth degree, let’s go even further. From a societal point of view, there almost seems like a crisis of consciousness, which essentially is a crisis of belief. What do we believe in our society?  Right now we believe the world is in rapid change, constant flux, imminent threat of terrorism and danger. This is how we believe our world is today. If we turn that around and say, we believe we are all connected, we believe we have the power of common consciousness, we believe that one person can make a difference, through social networking and exposure they can have now. If that is your belief system then you can change the world simply by saying what you believe in and gathering support from others that believe in you as well.

Martin Luther King did not say “I have a plan” He had a belief, a dream. A plan is a step-by-step action that almost no-one cares about. I have a plan does not create an emotional engagement. “I believe in” has an emotional engagement. And at a fundamental level people are emotional creatures. We are motivated by our emotional needs. We need to believe.

ah-has-in-brain-1a--richardstep-unleash-your-s...Why do it:

The word Believe is a very powerful word and how we use it and manifest in our lives can give us personal growth, personal empowerment, provide connections with people, create business success, both with the clients externally and internally with the people working for you.

Think about what you believe in. Write it out. Say it out loud. While planning is important, even more important is connecting to that inner voice that always asks “why”. I believe this simple “I believe in” exercise will move you to places that no rational plan ever could. And if you just need a little nudge here and there, be sure to send me a message by email, twitter or comment on the blog. I will respond to you because that is one of the things I believe in.

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